Marketing and Distribution

Marketing and Distribution 

This post shows how we advertised 'Sharp White' and how 'The Strangers' was advertised and what the two films have in common with Marketing and Distribution.

Sharp White Advertising

My group member Shannon made this advert which could possibly be used in a newspaper or magazine. I think that because theres very little information on there it will be a major pull factor as people may want to find out more, maybe they would google 'Sharp White' or visit their local cinema.

We also created a Tumblr account, this is very rare with films as you dont usually see Tumblr accounts like this. Many Teenagers use Tumblr everyday and thats who 'Sharp White' is targeted at so by doing this we have again attracted viewers.

We also did tweets on our Twitter account to help advertise 'Sharp White'. With a link to the official YouTube video, if people liked what they could see they could re-tweet it and help us by getting 'Sharp White' around.

We decided to put links on our Facebook so all our friends and family could watch some of the clips, which would hopefully encourage them to watch the whole film. 


The Strangers Advertising

When 'The Strangers' first hit the big screen there were television adverts, billboards, in magazines and on the side of bus stops. 'The Strangers' were advertised very well as the production companies wanted people to view the film in order for it to be successful.

I would probably do the same as 'The strangers' by advertising nationwide on:

-Public Transport

-Television Adverts

-Paper based (newspapers and magazines)

-Radio

- Bus Shelters

-Trailers in the cinema when other movies are on

I think that if Sharp White was advertised on all the above then it would be very successful as people would see it advertised on a daily basis and be drawn in to see it.

I would advertise on all 

Channels like the ones shown below excluding CBBC, cbeebies, Citv, POP, POP GIRL and tiny pop as 'Sharp White' is not suitable for children.